about radha marcum

“Radha Marcum is a truly gifted and respected content professional. Having worked side by side for the better part of 10 years, I had the benefit of learning from and watching as Radha maneuvered the evolving world of creating and positioning relevant content to consumer and trade audiences. Radha‘s strengths were in her ability to understand the strategy behind the messaging, and to then clearly direct and communicate the message that resonates with her desired audience. In addition, Radha is a respected leader, colleague, and partner who adds value every step of the way.” –Scott Owen, Vice President at New Hope Natural Media

MY BACKGROUND
The daughter of early adopters, I grew up on plant-based nutrition and common-sense natural health ideas in California. I love every aspect of helping lifestyle businesses evolve their content. As the former editor-in-chief of Delicious Living and New Hope Natural Media’s custom content division*, I have provided a spectrum of content services for growing national entities such as Pharmaca, Sprouts, Natural Vitality, and One Degree Organics. With over a decade in B2B and B2C print and digital media, business communications, and project management, I bring with me an organic network of influencers, writers, and designers who win with health, wellness, and lifestyle audiences.

*As editor-in-chief, I led a core team of editors and designers producing Delicious Living, deliciousliving.com, and custom retail publications for clients including Sprouts, Sunflower, ShopRite, and Pharmaca. I also spearheaded the re-launch of deliciousliving.com and implemented content strategy that doubled traffic to the website and increased Delicious Living’s reach exponentially through digital and social media. Responsible for maximizing efficiency and flexibility in our editorial structure, I helped the department more than double its productivity, taking the portfolio to a combined $3 million dollars.

As a journalist with a particular focus on social entrepreneurship, healthy living, organic farming and foods, and environmental issues, I have crafted hundreds of articles for Delicious Living, as well as Yoga Journal, Optimum Wellness, Outside, Women’s Adventure, Elevation Outdoors, Natural Solutions, and numerous online publications.

See my resume.

TRULY A WORD GEEK
I started writing stories on my mom’s Hermes 2000 typewriter when I was seven. A graduate of the University of Washington, Seattle creative writing MFA program, I have taught writing in Seattle, Boulder, and Rome, Italy. My poems have appeared in FIELD, West Branch, Pleiades, Gulf Coast, Iris, Chelsea, The Bellingham Review, and other journals. Oppenheimer’s Dog, a full-length collection of poems, has been a finalist for the Alice James Beatrice Hawley Award, The Akron Poetry Prize, and the Persea Books Lexi Rudnitsky Poetry Prize. Read selected poems.