about radha marcum

BACKGROUND

I started writing stories on my mom’s Hermes 2000 typewriter when I was seven. I loved the power of words, that stories could change our minds and hearts so profoundly. Now with nearly twenty years professional experience—and a New Mexico Book Award—I’m as committed as ever to using the power of language to benefit people.

All my life, I’ve asked questions like: Which hidden stories need telling? Where can we benefit from asking new questions and looking at issues from unconventional angles? How can language cultivate connection and community?  How can stories help people thrive? 

I studied writing at Bennington College (BA) and the University of Washington, Seattle (MFA), where I received the Klepser Fellowship in Poetry. Bloodlinemy first collection, was awarded the 2018 New Mexico Book Award. My poems appear in many literary journals and win awards. I have had the great pleasure of teaching creative writing to university students in Seattle, Washington; Boulder, Colorado; and Rome, Italy. I currently offer poetry classes at the Lighthouse Writers Workshop in Colorado.

As a marketing and communications strategist and researcher, I have helped translate unique value propositions into stories that move people to action. I have contributed to purpose-based brand positioning projects and developed content strategies and narrative-rich marketing for businesses such as Sysco, The Wilderness Society, Diamondback Bicycles, Outdoor Industry Association, EcoCycle, Natural Vitality, River Network, and One Degree Organic Foods.

For many years as a journalist and editor in the natural products industry, I helped fuel the healthier food and lifestyle movement by appealing to readers’ senses as well as their smarts. I served as editor-in-chief of Delicious Living and New Hope Natural Media’s B2C content division. With a particular focus on health, social entrepreneurship, organic and sustainable farming and foods, and the environment, I have written hundreds of articles for publications such as Yoga Journal, Optimum Wellness, Outside, Elevation Outdoors, Outdoor Retailer, Women’s Adventure, Delicious Living, Alternative Medicine, Natural Solutions, and others.

I love collaborative projects for the same reason I love teaching: Gathering ideas and perspectives toward insight is pure delight.

Visit my LinkedIn profile to read more about my work history and experience.