Companies often express commitments to social and environmental good, but how can you know they live up to those claims? One answer: Look for the B Corporation seal, now earned by more than 680 mission-driven companies, from small favorites like Bhakti Chai, Back to the Roots, W.S. Badger Co., and Sambazon to biggies like Seventh Generation and Ben & Jerry’s. Read more about B Corps.
What happens when you combine fresh ginger juice, Fair Trade tea, and sincere devotion to social change? Bhakti Chai. Last fall I spent time with founder Brook Eddy talking about the evolution of her once-local, now-national business, her commitment to social activism and giving back, and what Bhakti will do next. Find out why this Boulder, Colorado-based B-corporation is on fire.
Read the full article.
“I wanted to thank you profusely for the beautiful article you wrote on Bhakti Chai. I can’t imagine a more thoughtful or well-written feature for them at this time. A high bar you’ve set indeed!” -Jen Markus, Fresh Ideas Group
Read the article: “Can Compassion Grow a Business? Yes says Bhakti Chai”
There’s no shortage of incredible product ideas by good people in the natural products industry. But what’s the key to balancing marketplace ideals with common business sense? What does real success look like? This is one of my very favorite interviews, originally published in Natural Foods Merchandizer. Harmless Harvest cofounder Justin Guilbert shares his path to success (confidence, fumbling, setbacks, big checks … they’re all in there!) and why the company’s raw coconut water is just the first step toward developing markets for wild-harvested products that bring economical value to developing communities. (All while
newhope360: What does Harmless Harvest’s tagline—“Positive feedback loops between people and plants”—mean?
Justin Guilbert: From the get-go, we wanted to develop a business that was a catalyst, a business that would not hide behind the black box of the corporation or brand name. We wanted to create transparency throughout the supply chain. What we are doing is harnessing individual consumer power and using that consumer power combined with other forces to bring tangible economic value to areas that do not traditionally have an immediate economic value.
[My business partner and I] flew hundreds of thousands of miles all around the world for three years before we came out with a product. As we were doing this, we actually hung out with the people of the regions [where we source ingredients] and saw what it was like and realized: Wow, it’s great that [the landscape] is so beautiful, but all the people care about is figuring out how to make money from the land—and that is because they’re basically starving. Our mission at Harmless Harvest is to give these communities actual value for that wilderness.
Radha Marcum, Delicious Living editor-in-chief, joins Caren Baginski, newhope360 senior editor, to share key reasons why you should go organic, along with three new organic products from Natural Products Expo East 2012
Health, like happiness, is such a broad term — each person must define it for herself. And yet, there are a few universal truths: Eating more veggies will prevent disease and increase energy. Getting enough sleep does result in a more beautiful you. A high-quality multivitamin can do your body good. So go ahead — clip your favorites, post them to your mirror, your laptop … enjoy a fresh take! After all, as Tieraona Low Dog, MD, reminds us: ‘Health is a journey, not a destination.’
Read more in Delicious Living’s 2012 Annual Guide.