Archive for Strategy

5 fixes for boring ‘About Us’ pages

5 fixes for boring ‘About Us’ pages

Is your ‘About Us’ page a bland turnoff? You may not think so, but this goat has yet to meet an About Us that couldn’t be improved. In a nutshell, here’s why: People don’t respond to things. They respond to people. Generally this wisdom gets…

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Stressing Over Social Media? 3 Reasons to Let That *&^% Go

Stressing Over Social Media? 3 Reasons to Let That *&^% Go

Marketers have kept a close watch on the effectiveness of social media in 2014, a year of drastically declining organic reach. The results are in, and they’re not looking good for social. Many brands are wasting a ton of money on Facebook and Twitter. It’s…

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7 reasons brands should prioritize content in 2015

7 reasons brands should prioritize content in 2015

Temperatures are cooling, leaves are dropping, and numbers are crunching. Yes, it’s budget season. Most of my clients are mapping out their 2015 marketing spends, allocating dollars to propel new SKUs and ignite consumers with compelling stories about their brands. If they’re lucky, the process…

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How two people reach millions with their ideas

How two people reach millions with their ideas

“Why do we read this garbage? I mean, these articles that entice you to click with ’10 best ways to clean your windows’…?” a friend lamented recently. It’s laughable, but true. This is the virtual reality we find ourselves in, often: Wading in a cheap…

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3 great summer reads that will change your mind about marketing

3 great summer reads that will change your mind about marketing

If you’re as curious about human nature as I am (infinitely so, it seems!), then you’ll delight in these titles that reveal how to truly engage readers/customers with your content. Better means creating strategies and messages more aligned with actual human nature and how we…

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Is your biz suffering from these 3 kinds of isolation?

Is your biz suffering from these 3 kinds of isolation?

Content ruts happen. Strategy gets stale. It’s just part of the deal, whether your company is a fledgling venture just spreading its wings or is an established leader, an elephant matriarch. Ruts are inevitable. Getting stuck in them is not. If there’s one thing that…

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Welcome to the Content + Strategy community

Welcome to the Content + Strategy community

You know that moment? The moment that something that you’ve worked on for months, maybe years, is ready for the world? For me, that moment is now. And I’m thrilled because Content + Strategy is no longer just a set of services, it’s a community….

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What the heck is content marketing, anyway?

What the heck is content marketing, anyway?

Content marketing is nothing new. Magazines and newspapers have offered a form of content marketing for generations. The umbrella term wasn’t necessary to describe the straight forward marketing-publishing relationship of the past: Publishers produced compelling content, businesses advertised. Content marketing is anything but straightforward now….

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Praise from Verde PR and Consulting

Praise from Verde PR and Consulting

“From my very first introductory phone call with Radha, she exhibited a personalized attentive, detail-oriented approach to her consulting project for my company, Verde Brand Communications. Radha was hired to essentially audit one of our under-performing divisions and tasked to create counsel for us to…

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Annual Health & Wellness Guide

Annual Health & Wellness Guide

As editor in chief, there’s nothing more thrilling than to see an issue like Delicious Living‘s Annual Health and Wellness Guide come together. The entire staff brainstormed hundreds of the simplest and most essential tips for everyday well-being then chose the best of the best…

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