Tips

5 fixes for boring ‘About Us’ pages

5 fixes for boring ‘About Us’ pages

Is your ‘About Us’ page a bland turnoff? You may not think so, but this goat has yet to meet an About Us that couldn’t be improved. In a nutshell, here’s why: People don’t respond to things. They respond to people. Generally this wisdom gets…

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Stressing Over Social Media? 3 Reasons to Let That *&^% Go

Stressing Over Social Media? 3 Reasons to Let That *&^% Go

Marketers have kept a close watch on the effectiveness of social media in 2014, a year of drastically declining organic reach. The results are in, and they’re not looking good for social. Many brands are wasting a ton of money on Facebook and Twitter. It’s…

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7 reasons brands should prioritize content in 2015

7 reasons brands should prioritize content in 2015

Temperatures are cooling, leaves are dropping, and numbers are crunching. Yes, it’s budget season. Most of my clients are mapping out their 2015 marketing spends, allocating dollars to propel new SKUs and ignite consumers with compelling stories about their brands. If they’re lucky, the process…

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How two people reach millions with their ideas

How two people reach millions with their ideas

“Why do we read this garbage? I mean, these articles that entice you to click with ’10 best ways to clean your windows’…?” a friend lamented recently. It’s laughable, but true. This is the virtual reality we find ourselves in, often: Wading in a cheap…

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Why writer’s block is a good sign

Why writer’s block is a good sign

When the blank page threatens to overturn your identity as a sane and productive person, what do you do? Me? I eat an entire bag of salt and vinegar chips. Run random errands. Futz with numbers in spreadsheets. Give all of my many houseplants a…

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Quirky or Perky: Does Your Newsletter Personality Need Therapy?

Quirky or Perky: Does Your Newsletter Personality Need Therapy?

Newsletters are like friends. We welcome them into our busy lives because they love us, help us look cool or smart, or share our aesthetics and priorities – maybe just a deep love for Thai food. Of course, no biz sets out to drive customers…

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3 great summer reads that will change your mind about marketing

3 great summer reads that will change your mind about marketing

If you’re as curious about human nature as I am (infinitely so, it seems!), then you’ll delight in these titles that reveal how to truly engage readers/customers with your content. Better means creating strategies and messages more aligned with actual human nature and how we…

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Is your target market too broad? Why you should stop trying to please everyone in the room

Is your target market too broad? Why you should stop trying to please everyone in the room

Cure Organic Farm, located just six miles east of downtown Boulder, Colorado, is one of the first and most successful farms to supply local chefs with fresh produce. This season, Cure has a sold out CSA (community supported agriculture) program, sold out kids’ summer camps…

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Is your biz suffering from these 3 kinds of isolation?

Is your biz suffering from these 3 kinds of isolation?

Content ruts happen. Strategy gets stale. It’s just part of the deal, whether your company is a fledgling venture just spreading its wings or is an established leader, an elephant matriarch. Ruts are inevitable. Getting stuck in them is not. If there’s one thing that…

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What the heck is content marketing, anyway?

What the heck is content marketing, anyway?

Content marketing is nothing new. Magazines and newspapers have offered a form of content marketing for generations. The umbrella term wasn’t necessary to describe the straight forward marketing-publishing relationship of the past: Publishers produced compelling content, businesses advertised. Content marketing is anything but straightforward now….

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