Tag archive for business

5 fixes for boring ‘About Us’ pages

5 fixes for boring ‘About Us’ pages

Is your ‘About Us’ page a bland turnoff? You may not think so, but this goat has yet to meet an About Us that couldn’t be improved. In a nutshell, here’s why: People don’t respond to things. They respond to people. Generally this wisdom gets…

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7 reasons brands should prioritize content in 2015

7 reasons brands should prioritize content in 2015

Temperatures are cooling, leaves are dropping, and numbers are crunching. Yes, it’s budget season. Most of my clients are mapping out their 2015 marketing spends, allocating dollars to propel new SKUs and ignite consumers with compelling stories about their brands. If they’re lucky, the process…

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Why writer’s block is a good sign

Why writer’s block is a good sign

When the blank page threatens to overturn your identity as a sane and productive person, what do you do? Me? I eat an entire bag of salt and vinegar chips. Run random errands. Futz with numbers in spreadsheets. Give all of my many houseplants a…

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What is a B Corp?

What is a B Corp?

Companies often express commitments to social and environmental good, but how can you know they live up to those claims? One answer: Look for the B Corporation seal, now earned by more than 680 mission-driven companies, from small favorites like Bhakti Chai, Back to the…

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Harmless Harvest on eco-conscious business

Harmless Harvest on eco-conscious business

There’s no shortage of incredible product ideas by good people in the natural products industry. But what’s the key to balancing marketplace ideals with common business sense? What does real success look like? This is one of my very favorite interviews, originally published in Natural…

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