Tag archive for marketing budgets

Stressing Over Social Media? 3 Reasons to Let That *&^% Go

Stressing Over Social Media? 3 Reasons to Let That *&^% Go

Marketers have kept a close watch on the effectiveness of social media in 2014, a year of drastically declining organic reach. The results are in, and they’re not looking good for social. Many brands are wasting a ton of money on Facebook and Twitter. It’s…

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7 reasons brands should prioritize content in 2015

7 reasons brands should prioritize content in 2015

Temperatures are cooling, leaves are dropping, and numbers are crunching. Yes, it’s budget season. Most of my clients are mapping out their 2015 marketing spends, allocating dollars to propel new SKUs and ignite consumers with compelling stories about their brands. If they’re lucky, the process…

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